ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $

Author: Zukora Samur
Country: Bahrain
Language: English (Spanish)
Genre: Politics
Published (Last): 15 March 2015
Pages: 260
PDF File Size: 12.29 Mb
ePub File Size: 16.98 Mb
ISBN: 926-7-87329-494-3
Downloads: 92140
Price: Free* [*Free Regsitration Required]
Uploader: JoJorg

Eicoff, 80; Ad Exec Created Infomercials”. American businesspeople in retailing Revolvy Brain revolvybrain.

Read mid/alvin-eicoff-or-your-money-back-notes

This is a form of direct response marketing. Rodenticides Revolvy Brain revolvybrain.

Alvin was a proponent of short-form DRTV, which consisted of second and seconds commercials featuring a number and a call to action. Companies based in Chicago, Illinois Revolvy Brain revolvybrain. Eicoff has approximately employees.

He was survived by his wife and two sons. It specializes in direct response television DRTV advertising.

Alvin Eicoff

Five minutes is the most commonly available time of these leng It is known as the firm that popularized call numbers and claims to have coined the “… or your money back” catchphrase. The company also claims to abck coined the famous “…or your money back!


One day Ratner heard about a truck load of bananas that were about to spoil from over ripening.

Retrieved December 6, By using this site, you agree to the Terms of Use and Privacy Policy. Moneyy refer to our privacy policy for more information on privacy at Loot. This page was last edited on 29 Novemberat As ofbait products use first-generation vitamin K anticoagulants as poison. Alvin found his own advertising bcak inA. Retrieved from ” https: Alvin was a proponent of short-form DRTVwhich consisted of second and seconds commercials featuring a number and a call to action.

Member feedback about A. Archived from the original on November 20, After moving into televisionhe worked with a number of small companies and some big names like Avon and Columbia House.

He also believed that there was no correlation between ratings and sales. The book was titled “…or Your Money Back,” the famous phrase that Eicoff coined and included at the end of every commercial. Cookies come in two nack – persistent and transient. Email address subscribed successfully.

Alvin Eicoff – is widely regarded as the father of late-night, direct response advertising. As a young child, he learned to be a ro selling groceries and other merchandise eicofc his father’s produce stand. The number model made it possible for advertisers to use the same ad spot nationwide with a centralized call center. Direct response television DRTV is any television advertising that asks consumers to respond directly to the company — usually either by calling an toll-free telephone number, sending an SMS message, or by visiting a web site.


Member feedback about Alvin Eicoff: If you have persistent cookies enabled as well, then we will be able to remember you across browser restarts and computer eicofv. Long form is used for products that need to educate the consumer to create awareness and typically have a higher price. For example, at loot. We were going to try to attract Fortune companies.

Cookies are little nuggets of information that web servers store on your computer to make it easier for them to keep track of your browsing session. Eicoff Broadcast Innovation Award”. Authentication ends after about 15 minutues of inactivity, or when you explicitly choose to end it.

This is a partial list of notable Jewish American business bacm. From Wikipedia, the free encyclopedia.