ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $
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Eicoff, 80; Ad Exec Created Infomercials”. American businesspeople in retailing Revolvy Brain revolvybrain.
This is a form of direct response marketing. Rodenticides Revolvy Brain revolvybrain.
Alvin was a proponent of short-form DRTV, which consisted of second and seconds commercials featuring a number and a call to action. Companies based in Chicago, Illinois Revolvy Brain revolvybrain. Eicoff has approximately employees.
He was survived by his wife and two sons. It specializes in direct response television DRTV advertising.
Five minutes is the most commonly available time of these leng It is known as the firm that popularized call numbers and claims to have coined the “… or your money back” catchphrase. The company also claims to abck coined the famous “…or your money back!
One day Ratner heard about a truck load of bananas that were about to spoil from over ripening.
Member feedback about A. Archived from the original on November 20, After moving into televisionhe worked with a number of small companies and some big names like Avon and Columbia House.
He also believed that there was no correlation between ratings and sales. The book was titled “…or Your Money Back,” the famous phrase that Eicoff coined and included at the end of every commercial. Cookies come in two nack – persistent and transient. Email address subscribed successfully.
Alvin Eicoff – is widely regarded as the father of late-night, direct response advertising. As a young child, he learned to be a ro selling groceries and other merchandise eicofc his father’s produce stand. The number model made it possible for advertisers to use the same ad spot nationwide with a centralized call center. Direct response television DRTV is any television advertising that asks consumers to respond directly to the company — usually either by calling an toll-free telephone number, sending an SMS message, or by visiting a web site.
Member feedback about Alvin Eicoff: If you have persistent cookies enabled as well, then we will be able to remember you across browser restarts and computer eicofv. Long form is used for products that need to educate the consumer to create awareness and typically have a higher price. For example, at loot. We were going to try to attract Fortune companies.
Cookies are little nuggets of information that web servers store on your computer to make it easier for them to keep track of your browsing session. Eicoff Broadcast Innovation Award”. Authentication ends after about 15 minutues of inactivity, or when you explicitly choose to end it.
This is a partial list of notable Jewish American business bacm. From Wikipedia, the free encyclopedia.