Being Direct: Making Advertising Pay. Lester Wunderman, Author Random House (NY) $25 (p) ISBN Being Direct has 3 ratings and 1 review. Lester Wunderman created the business known as direct marketing. He conceived and refined its basic strategies. Lester Wunderman’s Being Direct: Making Advertising Pay truly is both informative and entertaining. It combines an extraordinary personal history of ” direct.

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Open Preview See a Problem? Agustin Kwo rated it really liked it Dec 18, Hardcoverpages.

Jun 27, Mike Bell rated it really liked it. Some people are starting to use that information and the analytics we collect to go too far.

Lester Wunderman :: Being Direct

You have to make sure the customer continues to buy your product. Ioan-Alexandru marked it as to-read Apr 08, There are no discussion topics on this book yet. To see what your friends thought of this book, please sign up. Read this for a project at work. Brian rated it liked it Jun 11, If you had one thing to say to our current clients in this economy, what would you tell them to do?


The supermarket got it right. It all builds toward creating a relationship with the consumer; and that is what advertising today is all about. Spend an afternoon with him and you will have the equivalent of a marketing education. Seven ways advertisers can deal with brand safety concerns.

Lester Wunderman: Being Direct on Marketing

didect Also, it is a look inside the mind of someone wubderman created a global advertising agency. Thanks for telling us lfster the problem. Analytics Actionable Analysis Lester Wunderman: But Roosevelt was an innovative president; he took the country along with him.

Goodreads helps you keep track of books you want to read. From my perspective after reading the book, Mr Wunderman was a bit of a genius and an incredibly hard worker but he also seemed to think very highly of himself and comes across as bit of an arrogant prick. They will do well.

I was a kid, 12 years old, in I wouldn’t recommend this book anytime soon unless you want to know more about direct ma Read this for a project at work.

Geroge Cohta rated it really liked it Dec 03, The difference between a consumer and a customer is what makes success and failure. Actionable Analysis 5 overlooked but rewarding mobile engagement strategies 2y Laurynas Skupas. But this is ,ester where I worry. The power of podcast advertising: It was great as an eye-opener even though it was written more in a story-telling style rather than as a straight-to-the-point reference or how-to.


Books by Lester Wunderman. Not really coddle, but fine-tune the relationship. What do you think people need to be careful about? Companies that know how to prevail and how to use their marketing tactics when the wind is blowing against them will succeed.

Open Preview See a Problem? But what is the consumer reacting to and what should we be doing next? Don Braithwaite rated xirect really liked it Sep 06, Thanks for telling us about the problem.

How does this make you feel? It happened during the Depression.

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People were running for the bank because their money was being threatened.