Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .

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Rapaille’s work is built around the concept of a “cultural code”, “the unconscious meaning we apply to any given thing What a great read.

Every imprint influences us on an unconscious level.

The Culture Code

Based on my personal experience, the vast majority of his findings are largely on target, even though some are unexpected and maybe initially counterintitive, but of course that only adds to their value. I a,m happy to say I was wrong! What does it stand for? I found it fast read and full of interesting information about culture codes that have been discovered by Rapaille over time.

Many fascinating culture’s stories of difference nations were told. Many authors try to create the type of insights contained in this book, but they do not have the insight or the knowledge to do so.

Understanding the Codes gives us unprecedented freedom over our lives. Rapaille’s writing style is lucid and is a pleasure to read.

Add both to Cart Add both to List. Naturally, all this is presented with compelling evidence. Just like adolescents, we’re either high or low; there is no middle ground. Many reviewers that were critical of the book, seemed to have a hard time accepting all that Rapaille had to say without any real scientific evidence.


However, it did not build on the good start. What the author has done is provide the businesses, corporations a proper way of understanding this and market their products accordingly.

And this was realy interesting. Feb 01, Ala rated it really liked it.

The consequences of not handling it with respect can be disastrous, if not fatal. Amazon Drive Cloud storage from Amazon. Amazon Inspire Digital Educational Resources. Here’s just a typical paraphrase, not the most worth part, but when you meet this sentence near the end of the book, you cod also have a cheery smile, like me.

When Rapaille started his work more than thirty years ago, it was groundbreaking, and his personal stories present a wealth of lively cultural diversity: In Chapter 1, he outlines how a notion is born, and relies primarily on first impressions and imprinting.

It’s also true that a few of his findings are overgeneralized or oversimplified or even questionable, but that tends to come with the territory, since social science is inherently somewhat fuzzy, so we can’t expect the ccode rigor, precision, and replicability as physical science.

Every chapter, every code, every connection he discovered was an absolute stroke of genius. This is why for example, American and German auto executives and marketing people cannot see eye to eye. ccode

The Culture Code by Clotaire Rapaille | : Books

His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Why are we so often disillusioned by love? Rapaille explains that these imprints are not only individual, but also cultural, and these cultural imprints have codes that bring the emotions associated with these imprints to the fore. And now, in The Culture Codehe uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.


Learning to Live with. East Dane Designer Men’s Fashion. I really found this extremely interesting and very thought provoking! Especially interesting for anyone interested in marketing or advertising. Crown Business; Reprint edition July 17, Language: English Choose a language for shopping. While I accept that emotion offers the intensity with which a lesson is incorporated, the power of the memory, if you will, I don’t think emotion is necessary to learning generally.

Clotaire Rapaille, The Culture Code | Business English

While it is true that most of what is written here can be dismissed as one man’s opinion, it will certainly get you thinking and more observant of cultural traits.

As far as it goes I think Rapaille’s analysis tends to be very insightful and on-target, as the marketing success of his clients would seem to confirm. I found it really interesting how different countries can have quite rapwille culture codes on the same topic, and it’s given me a lo What a great read.

What makes us live, buy, even love as we do? These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives.

He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune companies. Chapter Two gives an overview of coee U. Rapaille offers at least a few of these in a critical light, and no doubt some readers will take exception to these, and possibly others.