Harv Bus Rev. Sep;79(8), , Distance still matters. The hard reality of global expansion. Ghemawat P(1). Author information: (1)Harvard . Companies routinely overestimate the attractiveness of foreign markets. Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of. STIll MATTERS The hard reality of global expansion. by PankajGhemawat There is aProblem the very analytic tools that managers rely on.
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The country you have selected will result in the following: Companies routinely overestimate the attractiveness of foreign markets. Description Table of Contents Author s Bio.
Request an e-inspection copy. Dazzled by the sheer size of untapped markets, they lose sight of the difficulties of pioneering new, often very different territories.
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What does Distance Still Matters say? Most of these costs and risks result from the barriers created by distance.
Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion diatance factoring in the effects of distance.
The student resources previously accessed via GarlandScience. By focusing on national wealth, consumer income, and people’s propensity to consume, CPA emphasizes potential sales, ignoring the costs and risks of doing business in a new market.
The title will be removed from your cart because it is not available in this region. The Bookshelf distanec offers access: It could be through conference attendance, group discussion or directed reading to name just a few examples. For Instructors Request Inspection Copy. Why does Distance Still Matters matter? Learn More about VitalSource Bookshelf. Her research is in management and strategy, with a particular focus on cultural industries.
Distance still matters. The hard reality of global expansion.
In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four ghemawzt of international distance cultural, administrative, geographic, and economic when planning global expansion. Add to Wish List. Offline Computer — Download Bookshelf software to your desktop so you can view your eBooks with or without Internet access.
Pankaj Ghemawat’s Distance Still Matters: What are VitalSource eBooks? Product pricing will be adjusted to match the corresponding currency. The Hard Reality of Global Expansion.
Pankaj Ghemawat’s Distance Still Matters: The Hard Reality of Global Expansion – CRC Press Book
Exclusive web offer for individuals. This framework can help to identify the ways in which potential markets may be distant from existing ones. Already ghemaqat this title? His research focuses on how organizations can support innovation dispersed across international contexts. The problem is rooted in the analytic tools the most prominent being country portfolio analysis, or CPA that managers use to judge international investments.
Pankaj Ghemawat’s Distance Still Matters: The Hard Reality of Global Expansion
CPD consists of any educational activity which helps to maintain and develop knowledge, problem-solving, and technical skills with the aim to provide better health care through higher standards. All instructor resources are now available on our Instructor Hub. The article explores how and by how much various types of distance can affect different types of industries and shows how dramatically an explicit consideration of distance can change a company’s picture of its strategic options.
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The CAGE framework of distance presented here considers four attributes: