Hewlett-Packard: The Flight of the Kittyhawk (A). case study. Clayton M. Christensen. Save; Share. Save; Share. Free Essay: Kittyhawk is inch hard-drive disk that HP trying to put up to the new market. HP tries to target a new market and earning. Kittyhawk is inch hard-drive disk that HP trying to put up to the new market. HP tries to target a new market and earning profitable revenue from it.

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Finally, the most important is use current resources from kittyhawm company, finding the advantages of company, then make the best use of them and create an valuable product which is suitable for the market. What do you think of the way the team set out to find a market for the Kittyhawk?

HP was trying teh use the Kittyhawk project to propel the hewlett-pacoard into a higher profile position within the disk drive market. Although, in its conceptual phase Spenner envisioned the Kittyhawk to be a disruptive technology, what they really created was a sustaining innovation for a disruption that had not occurred yet.

There was a first mover advantage. Also the team atmosphere is also important which allow them put out Kittyhawk on time.

Hewlett-Packard: the Flight of the Kittyhawk Case Analysis Essay Example for Free

Performance features were added and in their urgency to launch the product one of the key functions of the drive was sacrificed: Should the company focus on its core hewlett-packarc How about make it original? Hewlett-Packard decided that, to grow more rapidly, it needed to design a revolutionary disk drive product that would create an entirely new market or application for magnetic recording technology.

With an enormous potential market, the development team sought out these opportunities and addressed the market needs per industry. In such hewleft-packard competent and market-leading organization, how did HP overlook these incorrect assumptions?

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They probably could of gain revenue from being the first-mover of the market. The Flight of the Kitty Hawk. Sorry, but full essay samples are available only for registered users Choose hewlrtt-packard Membership Plan.

Use in-house manufacturing for flexibility as demand grows and until the right product is developed. Had the urgency to meet financial expectations not off as high, the development team may have focused more on the key job-to-do that the market was expecting from the drive instead of searching for a market that would meet the financial expectations placed on the Kittyhawk. The flight of the Kittyhawk case study,” PaperAp. Prior to this time, HP prided itself on its leadership position within this industry and its ability to innovate more quickly than its competitors.

Or should it consider something more radical, like app-related sales through subscriptions and wearable technologies? How about receiving a customized one? We use cookies to give you the best experience possible.

Hewlett-Packard: The Flight of the Kittyhawk (A)

So never set a goal too unrealistic which might bring to the failure of the product. Shut down the production of this drive once the demand fizzles out and simultaneously focus on developing the superior 2.

The Kittyhawk team did not found the right customer for their product. How to cite this page Choose cite format: Sorry, but copying text is forbidden on this website. InHewlett Packard made the decision to produce 1. Hi there, would you like to get such a paper? DMD failed to identify the right customers and develop the right product due to overestimated management outlooks.

HP were one of the leading manufacturers of virtual memory products, at the time, and so it would not be very difficult for them to create inroads in this segment of the market as they could leverage their brand credentials to promote their offering and acquire early trust. The start of the Kittyhawk actually goes well. The Kittyhawk did launch within 12 months, and was expected to be sold primarily to PDA manufacturers and internally to the HP notebook division.


Due to outstanding performance in new product development, it grew to dominate its primary market and is searching for other opportunities to grow through new product development.

But after all, most customers would need time to see if this disruptive technology would meet their need. That being said, notebook computers was a highly competitive and near saturated market setting which would need the team to alter the Kittyhawk to specialize on speed and space features in lieu of durability.

ths Given the learnings from this situation, HP should: We’ll occasionally send you account related and promo emails. The team should have changeable plan. HP focused on one niche to escalate its market positioning. Do risk analysis and make sure you know how big is the market. If you need this or any other sample, we can send it to you via email. Since technology world is too unpredictable and changeable all the time, the Kittyhawk team should change with it in order to success.

Sorry, but downloading is forbidden on this website. Should it stretch the brand into more adjacencies? Nypro’s strategy is for each plant to offer identical capabilities, because its customers are global companies with worldwide sourcing needs. How to cite this page Choose cite format: Seymour is poised with three alternatives and must decide which of them will best steer the Kittyhawk towards a successful and promising future.

It has the support from the senior management. How Is Competitive Advantage Created? Get help with your homework. Clear off inventory for the existing drive and manufacture until demand sustains. Christensen and Rory McDonald. But without it, it would be more difficult to success. What correct turns, and what wrong turns did they make?