This book by Common Craft founder Lee LeFever is a simple guide to turning complex ideas into easy-to-understand explanations. Learn the strategies that. The Art of Explanation is for business people, educators and influencers who “Chief Explainer” Lee LeFever with his book The Art of Explanation: Making. Lee LeFever. Art Explanation Lee LeFever is the co-founder of Common Craft and author of The Art of Explanation. Since , Common Craft.

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We want conflict and characters. A must-read for communicators, or anyone who has to explain information, concepts or presents. In my work, I’m often asked to explain software limitations to angry doctors and hospital executives. What do great explainers have in common: This site uses Akismet to reduce spam.

Changed how I present. Nov 27, Yernar rated it it was amazing. Request permission to reuse content from this site. To attempt to do so is deception. I found this book helpful to explain explaining to Christian religious educators, w LeFever’s company, CommonCraft, started with the task of explaining technical developments or products to non-technical people. These can be non-controversial ideas that most people in the audience will find accurate and provable.

He provides five questions you should ask yourself to help make your explanation more effective. In the end, I created a video and – to my real surprise – was very effective in communicating my point.


The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand

Jul 14, Siran added it. This book wasn’t that specific.

Lee started creating explainer videos in Open Lefeveer See a Problem? Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos.

He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.

The Art of Explanation – Making Your Ideas, Products and Services Easier to Understand

Jan 15, Ravi Sridharan rated it liked it. Must-read for communicators but it will not show nothing new if you are already doing talks and presentations often. As the author points out, we tend to take explanations for granted, but once you read a few chapters, you look at things a little differently especially PowerPoint slides.

Like any skill, your ability to help people understand the world around them can be improved. Thanks for telling us about the problem.

Without a way to explain something effectively, we limit its ability to spread. Its online videos have been viewed more than 50 million times. Goodreads helps you keep track of books you want to read. Jul 29, Greg rated it it was ok.


Explaining is a big part of my job, to be sure, so I may know more than a lot of others who don’t often have to explain complicated things, but that’s exactly why I bought a book on explaining in the first place. Thanks to the author.

You’ve done the hard work. One of the things that interested me about this book was the concept that explaining is a skill. Had to skip through some parts. May 31, Ryan O’Connor rated it it was amazing.

It could be a nice piece in a blog if somebody with language skills rewrite it. Sincethe company has won numerous awards and has created explanations for the world’s most respected brands, including Intel, Google, Dropbox, and Ford.

Official Website – The Art of Explanation, a book by Lee LeFever

Added to Your Shopping Cart. Today, Common Craft produces educational guides, ready-made videos and visuals that are used by educators in over 50 countries. Using simple elements, create an explanation strategy that builds confidence and motivates your audience.